The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 50.0
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 25.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Craft - Brand Voice / Brand Voice
Points: 25.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 25.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Points: 15.0
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 15.0
Más que un auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 10.0
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Points: 10.0
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 10.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Más que un Auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
Points: 10.0
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 10.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Más que un auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Más que un Auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Prius Super Bowl Live Tweet
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Category: Consumer - Cross-Channel / User Experience
Points: 5.0
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Points: 5.0
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Innovation - Mobile / Mobile
Points: 5.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
#BetterForBaby
Agency: Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York Client: Procter & Gamble Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 5.0
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Points: 5.0
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Points: 5.0
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Craft - Art Direction / Art Direction
Points: 5.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
Points: 5.0
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Points: 5.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Mother
Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
A Smile changes everything
Agency: Conill / Miami / Los Angeles Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 5.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
Points: 5.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Craft - Writing / Writing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
Are You Next? (Production Case)
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
Andes Beer
Title:
Hagglers
Category:
Consumer - Television / 60 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toyota Motor Sales
Title:
Prius Super Bowl Live Tweet
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
ASB
Title:
Clever Kash
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Andes Beer
Title:
Trip
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
#BetterForBaby
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Changyou Online Game Developer
Title:
Mother
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Crest
Title:
A Smile changes everything
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0